Webster defines networking as "the exchange of information or services among individuals, groups or institutions." Obviously, there is no shortage of professionals looking for an avenue to exchange information and/or services with others in the business community. But how you use that networking opportunity can greatly affect both your personal success and that of your organization.
 
To add to Webster's standard definition, there are a myriad of other reasons that individuals seek networking opportunities. In addition to the sharing and exchange of information and ideas, many professionals use networking to:
 
Uncover potential business opportunities
 
Seek employment
 
Recruit candidates
 
Gage reaction for new ideas or products
 
Build relationships
 
Remain abreast of industry trends

An interesting aspect of networking is that you may not realize you’re actually doing it. An act as simple as running into a business contact and discussing his/her workday is networking. You may inadvertently uncover a new idea or opportunity during the course of a typical conversation. This is the beauty of networking – it can be found almost anywhere at anytime.

Aside from everyday, informal networking, there are various formal organizations and meetings that bring professionals together for just this reason. Contact your local Chamber of Commerce for upcoming meetings and for the potential to sponsor an event in your organization’s name. Most professions will encourage membership in local or regional associations, opening the door for communication with others from similar fields. Setting up personal networking sessions is as easy as picking up the phone and touching base with colleagues, friends and others who may be able to assist, whether presently or in the future.